How Blogging Income Reports Can Help You
One of the most common questions I’m asked is: How long will it take before I earn an income from my blog? That’s a legitimate question!
You’ve put a lot of time, effort, and even some money toward starting your blogging business. You may have even quit your full- time job to pursue your passion. I get it. I’ve been there.
In this day and age where we want instant gratification, it can be difficult to remain patient. I’m here to tell you though, that if you treat your blog like a business from the very start, you invest in solid training, apply strategies you learn from successful bloggers, and you don’t give up, you will earn an income.
What are Income Reports and Why Are They Shared?
Blogging Income Reports detail the income and expenses the blog had for the previous month. Many bloggers share their income reports for several reasons:
- To keep them accountable for meeting goals.
- To share their income sources to help others.
- To show others that making money by blogging is attainable.
- To encourage themselves to look back on challenges and mistakes and find areas of improvement for the next month.
There is not a one-size-fits-all recipe for earning an income through blogging. Every single income report you read will be different. Some bloggers earn a majority of their income from affiliate marketing and/or advertising. Some earn most of their monthly income from selling their own products or services. Still, others earn an income from a mix of sources.
Reading other bloggers’ income reports may help you determine the best source of income for your own blog.
21 Blogging Income Reports for May 2017
I published this post to help new bloggers see that earning an income from blogging is not only possible but way more common than you may realize. There’s room for you, too!
John’s blog, Entrepreneur on Fire focuses on learning from the best. John has interviewed over 1,700 entrepreneurs from Seth Godin to Tim Ferriss, to Barbara Corcoran. His latest income report from May 2017 was for $196,304. John earns the majority of his income from selling his own products and services. The rest of his income is earned through affiliates.
Michelle’s blog, Making Sense of Cents is a personal finance and lifestyle blog. Her latest income report reported her income for May 2017 as $120,104.93. Yes, you read that right – she made over $100,000 just this month. Michelle focuses mainly on affiliate income and income earned from her very popular course called Making Sense of Affiliate Marketing. It’s a must-have course for those desiring to learn how to earn income from using affiliates.
Pat’s blog, Smart Passive Income is a financial-centered blog that focuses on teaching entrepreneurs how to start a business making passive income. Passive income refers to income that doesn’t require a lot of continual maintenance or effort. You set it up and it runs on autopilot. According to Pat’s most recent income report for May 2017, he made $111,820.46.
This husband and wife team, Pete and Heather, run It’s a Lovely Life, a lifestyle and travel blog. They earn most of their income from a mix of affiliates and sponsored content. According to their most recent income report from May 2017, they earned $36,010.21.
Joe, the author of Practice of the Practice, started his blog in 2012 as a way to provide consultation to others in private practices. He felt that not enough business and marketing skills were taught in school and wanted to provide that to others. According to his most recent income report, Joe earns most of his money from programs and consultations. His most recent income report states that he earned $31,329.66 for the month of May.
Lisa’s blog, Market Your Creativity focuses on helping you grow your business through increased website traffic, sales, and professional recognition. She earns most of her income through the coaching services she provides to her clients. According to her most recent income report from May 2017, she earned $26,961.93.
Kristin’s blog, Believe in a Budget, started in 2015 and teaches other bloggers how to save money and make extra money through blogging. Her latest income report states that she earned $22,006.28 in the month of May. Kristin makes most of her income from affiliate income, courses, and products.
After swimming in college loan debt and becoming a high school band director, the Millennial Man decided something needed to change. He paid off his debt in two years on his teaching salary and decided he wanted to help others achieve similar success. The Millennial Man earns most of his income from affiliates, sponsorships, and coaching. His most recent income report states that he earned $14,395.65 in the month of May.
Randa’s blog, Bewitchin’ Kitchen is a blog centered around the kitchen being the heart of the home. She earns most of her money through sponsored posts. The rest, she earns from ads on her site. Her most recent income report stated that she earned $12,301.75 in the month of May.
Deacon’s blog, Well Kept Wallet offers financial advice. His reported income for May 2017 was $8,583.00. Like most bloggers, he has multiple streams of income from ads, affiliates, and courses. With his income, he has been able to pay off over $50,000 in debt, which he documented through his blog.
Ron is a college professor and internet entrepreneur. His blog, One Hour Professor. He teaches others how to create and market profitable businesses online. His stated income for May 2017 was $5,441.22 but that was his net income. His gross income for May was actually $7,208.38. Ron earned most of his income through a particular Adsense ad. Some of his other income was earned through affiliates and some freelance writing.
12. Pulling Curls-
Hillary is a part-time nurse, a full-time mother, and a Mormon. She writes about everything from pregnancy and parenting to organization and budgeting. She earns her money from a variety of sources. 24% of her income for May came from ads, 30% came from affiliates, 26% was from sponsored posts, and 20% was from the sales of her own products. According to her May 2017 income report, she made $6,700.00.
13. Niche Pursuits-
Spencer’s blog, Niche Pursuits, is a blog about creating niche websites. He buys and sells websites, runs a software company, and also sells physical products through Amazon. His most recent income report from May 2017 shows his earnings as $6,483.00. He earns most of his income from affiliates and much of it from creating niche websites.
Jennifer’s blog, The Intentional Mom, focuses on parenting, planning, and saving money. May was her most profitable month to date, as she pulling in $6,120.72. Jennifer earns most of her income from ads. In fact, I don’t think I’ve ever seen a blogger earn most of their income from ads. She earned $3,394.00 from ads this month. Part of this is her willingness to reach out to brands about creating partnerships.
15. Krista Aoki-
Krista is a new blogger who started reporting her income in her very first month. Her goal is to inspire 20-somethings to live a purposeful life. Her most recent income report, the fourth in its history, reported her income as $2,681.22. She earns most of her income from affiliates.
Mindy created her blog to document her wedding planning. Since her wedding, her blog has expanded into topics such as travel, recipes, DIY, and fitness. Her most recent income report states that she earned $1,977.76. She earns most of her income from ads and a smaller percentage from affiliates.
Debbie’s blog, The Flooring Girl, focuses on, you guessed it, flooring! Debbie used to own her own flooring company, which was featured in Entrepreneur.com, Money Magazine, and The Wall Street Journal. She has also been featured on “Sell This House” and “The Property Brothers”. Her most recent income report, her third, reports her income as $1,547.00. She earns most of her income from ad networks and a small percentage from affiliates.
Esteban started his blog in June 2015 as a way to break free from his 9-5 desk job. His goal is to earn money through affiliate marketing and he’s documenting his entire journey to help others do the same. His most recent income report shows that he earned $1,163.25 from his blog in May.
19. Jar of Lemons-
Christine’s blog, Jar of Lemons, features mainly posts on healthy eating and fitness. She also dabbles in travel and home living. Her most recent income report shows that she earned $1,101.00 from her blog in May. She earns most of her income from sponsored posts, but also from her book, A Month of Healthy Eats.
20. Nurture My Gut-
Ester’s blog, Nurture My Gut, focuses on teaching people how to make gluten free/paleo friendly foods. Her most recent income report from May shows her income as $907.60. She earns most of her income from an ad network called Mediavine. This ad network requires you to have a substantial number of visitors per month before you are approved.
21. Foxy Folksy-
Beb’s blog, Foxy Folksy, focuses on a mix of food, home, and travel. Her most recent income report shows her income as $809.77. She earns most of her income from ads. She started her blog in January 2014 as a hobby and didn’t start reporting her income until 2016.
How to Use Blogging Income Reports to Grow Your Income
While not everyone agrees that posting an income report is a good idea, there are some benefits to you as a reader:
- It gives you new ideas about different ways you can make money
- It provides encouragement to you and motivates you to find ways to earn your own income from blogging
- It helps you understand the importance of having multiple income streams
The key and the similarity between all the bloggers out there who have decided to post their income reports is that they rely on multiple streams of income. That is, they don’t rely solely on affiliate income or ads or even their own products. As a blogger, income is inconsistent. One month, you may bring in substantially more than the next month. Due to the inconsistency, it’s important not to put all your eggs in one basket.
The Downside to Analyzing Blogging Income Reports
While there are some positives to analyzing income reports, there are also some negatives:
- It causes you to get stuck in the comparison trap. Some of these bloggers have been blogging for years. They have put in a ton of time, effort, and money learning their trade. In contrast, some of these bloggers are new and have been successful in figuring out how to get started quickly. Regardless, it is important that you don’t get stuck in the comparison trap of thinking you don’t have what it takes.
- What works for one blogger, may not work for another. Copying what one blogger does may not work for you, especially if you don’t have as much traffic, your blog falls within a different niche, and/or you have just started blogging.
- Not all bloggers are honest or have your best interest at heart. Analyze these income reports closely. Don’t take all the advice you’re given. Research, research, research. Not all bloggers offer sound advice. Taking the wrong advice may mean that you lose money instead of earning money.
This post was intended to inform you that there are bloggers all over the world wide web who are earning a part-time, full-time, and experiencing financial freedom from their blogs. That means that even you have an opportunity to earn an income from your blog.
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Kelly is a veteran, former teacher, and blogging business owner who left her career in the corporate world to start a blog. Her research and time invested in blogging have developed into a passion for helping others realize their potential and successfully follow their passion of building a successful blog.