When I separated from the Air Force, I was required to attend a training for military members who were separating or retiring from the military. The course was intended to give us the tools, resources, and education necessary to prepare us for life in the civilian world. Part of the course requirements was to write and present a 15-second blurb about yourself. This blurb was supposed to summarize your job experience and give the other person a snapshot of what type of person you are.
Yet another time, while I was attending graduate school for my master’s degree, one of my professors had the class prepare a blurb to place on our LinkedIn profiles with a similar goal; to market ourselves through an original and eye-catching summary.
There is a reason so many professionals find it important to teach others to market themselves. While some people don’t have any reservations about patting themselves on the back, others find it to be one of the most challenging things to do. Regardless, it’s an important skill to learn and one that you must become comfortable with in order to grow your business.
Why Are About Me Pages Important?
To connect with your readers, you must provide background information about yourself. People care about who you are, where you’ve been, and what you can do to help them. They want to be able to relate to you and the best way to do this is through your About Me page.
Six Elements to a Stellar About Me Page
1. The Hook
The Hook, oftentimes referred to as the “Attention Grabber,” is the first step to a good introduction. This device is used to quickly capture the attention of your audience’s interest and keep them hanging on for more.
Your hook should relate to your blog. Choosing hooks that don’t relate to your blog business or topic will capture your reader’s attention in a negative way.
The following are some examples of great hooks:
Example #1: Dr. Danielle Dowling
In her Lifestyle blog, Dr. Danielle Dowling’s About Me page is a great example of starting with a hook. Not only does she provide a glimpse into who she is by posting a video first, but her first sentence is enough to hook you and get you to keep reading. Check it out:
Her hook? “My goal is to help you slice your conflicts in half and live the life you want.” I don’t know about you, but I definitely have conflict in my life. This could speak to just about anyone.
Example #2: Making Sense of Cents
Michelle is doing a lot of things right with her About Me page. There is a reason she’s a solid, successful blogging business owner. What I want you to notice first, is her catching personal finance fact. Check out her About page:
Her hook? “I was able to pay off $38,000 in student loans in 7 months..” This statement makes you want to read more about how she was able to do that. 7 months is rockin’ it when it comes to paying off that much debt.
Example #3: The Busy Budgeter
Rosemarie takes a somewhat different approach to a hook, but it’s still very effective. She draws you in by making her space feel warm and inviting. Check out her About Me page:
Her hook? “Welcome, home! I feel like I’ve known you my whole life. You love saving money (and occasionally spending it on things that mean the world to you.” Her hook is an excellent example of speaking to your readers. Her blog targets women who are on a budget and want to make smart decisions with their money. There are a lot of women who fall under this category.
Recap: Hook your readers by using a phrase that will grab their attention. Remember to make sure it falls in line with who your readers are and that it relates to your site.
2. Use Pictures
Hopefully, this is an obvious element to any of the pages within your site. Visuals are imperative if you want engaged readers who keep coming back for more. Including videos, like Dr. Danielle Dowling did on her page, is another visual element that can add a lot of credibility to your
By including pictures on your About page, it not only helps your readers connect with you better, but it also helps build trust. Keep in mind that it’s best to include quality pictures so make sure they’re not out of focus or taken by your three-year-old with the focus on the inside of your nostrils.
3. Keep the Focus on Them
I know what you’re thinking. Wait, isn’t my About page supposed to be about ME? Well, yes and no. You’re the author of your site, but your site was created for your readers. They landed on your website because there was something they thought you had that would help them. They should be able to go directly to your About Me page and find out exactly what they are going to gain and why they should keep coming back. The hook is important, but providing the focus to your readers at the very beginning is just as important.
If you’re just starting out as a new blogger, you may not have credentials yet and that’s okay. Your About page is a fluid document, intended to change as you grow. What exactly are credentials? If you break down the word, you’ll find that it has the word cred in it. When you give credit to someone, you’re saying that they deserve recognition. When someone gives you credentials, they’re providing evidence of your authority, your qualifications, and your competence. Lets take a look again at Michelle’s blog, Making Sense of Cents.
This section of her About page lists the many different sources where she has been given credentials. Not only has she received credentials from other bloggers, but she has also received blogging awards. This is a valuable element you can use to establish credibility and help build the trust of your readers.
5. Call to Action
As with every other page on your blog, you should include a call to action. This could be a valuable freebie, an invitation to a private Facebook group, an offer to take a free mini-course, or a plethora of other options.
6. Be Yourself
Your About page should be a reflection of your personality. Are you fun and outgoing? Show that in your story. Are you a straight shooter? You may choose to keep it simple and get straight to the point. Regardless of your personality, you should always be honest about your values, who you are, what you do, and why you do it. Again, share your passion but remember to make it about your reader. Your personality should be expressed throughout your page, but the personal information you share should relate directly to your blog and your readers. Other information you wish to share about yourself such as fun or interesting facts, should be kept for the end of your page.
If your website is like the front cover of a book, your About section is like the first page. The first thing people are going to want to know is the person behind the work. They want to know that the site is not only run by someone with credentials but that the information provided is of high quality and that following the advice will bring them the results they’re looking for.
What about you? Have you seen any other stellar About pages worth mentioning? Share them so we can see!
Kelly is a veteran, former teacher, and blogging business owner who left her career in the corporate world to start a blog. Her research and time invested in blogging have developed into a passion for helping others realize their potential and successfully follow their passion of building a successful blog.