Welcome back to the Logo Design Mini Series. If you haven’t read Part I of the series, you’ll want to head over here: Creating a Blog Logo You Love – Part I. In that post, I shared with you the three different types of logo designs and which were best for blogs.
Today, I’m going to share with you eight Logo No-No’s to Avoid and a resource to use if creating your own logo sounds way too overwhelming.
8 Logo No-No’s to Avoid
1. Extreme Font Usage
The maximum number of fonts that should be used in a logo is two. Any more than that and it just becomes cluttered. The logo below is a prime example of too many fonts being used:
The following logos are good examples of font usage:
2. Not Keeping Your Reader in Mind
The goal of a well-designed logo is not only to represent who you are and what you want the overall feeling of your site to be but also about your target audience. Is your audience made up of predominantly men or women? Are they teachers, other business owners, are they young or old? Is your blog niche playful or should it be professional?
3. Poor Color Choices
Although the logo above follows the font rules, the color choice could be improved upon. Not only is the light pink of the tagline difficult to read, but it’s also not within the same pink color family. In the case of this blogger, I would recommend that she upload her current logo to Image Color Picker and use a color dropper to select one of the shades of pink straight from the image on her logo. I would have her choose a color that is easier to see, such as a darker pink. Uploading her logo and using the color dropper tool, I was able to identify a darker pink color with a hex code of CE7477.
What is a Hex Code?
To make it simple, hex codes are color codes that are used to tell a computer what color is being represented. There are 6-digits within a hex code. Two digits represent red, two represent green, and two represent blue. These three primary colors are what come together to create every other color that exists. There are thousands upon thousands of colors from which to choose. Using an image color picker, you can find the hex code for any color you input. This can be extremely beneficial to you when you’re trying to match fonts within your website or create graphics for blog posts. It’s much more professional to know and use the same hex code than to spend time trying to get the colors as close to a match as possible. Save yourself from a headache and use an image color picker like the one I shared with you above.
4. Not Being Original
While it’s important to know who your competitors are, it’s never okay to steal their design ideas. If you’re having difficulty coming up with your own design, consider having someone do it for you. Fivrr.com is a great source for hiring someone to create your logo. Some designers charge only $5 while others are more pricey. I would choose only a designer that has good reviews. If you have your heart set on creating your own logo though, make sure your fonts, colors, shapes, etc. truly reflect you, your reader or potential readers, and the overall feeling you want for your site. A reader shouldn’t look at your site and be reminded of another blogger. Trust me – it won’t set you apart, it’ll make you fall apart.
5. Unclear Image
I have my share of fuzzy logos since I began blogging. Not only does this appear unprofessional, but it’s just darn right tacky. If you’re unsure of how to create a logo that comes out clear, do yourself a favor and hire someone through Fivrr or bite the bullet and hire a legit logo designer. If you plan on treating your blog like a business, some amount of investment will be necessary; even from the front end.
One way to make sure that your image is always clear is to design it using vector image software. You can also try to convert an existing image to a vector. There are several websites that allow you to upload an image and covert it to a vector for free.
What is a Vector Image?
Vector art uses mathematical equations, point, lines, and shapes to create art that is clean. Other programs use pixels, which in the wrong size, can end up looking fuzzy when increasing the image size. By converting your image to a vector image, you can scale it to any size without sacrificing image quality. There are websites that offer free conversions so there is no need to pay for the service.
6. Complex Design
With too much going on, it can be difficult for your readers to recognize parts of your logo and challenging for them to remember it. Consider Nike’s famous swoosh; it doesn’t take a lot for them to make a huge impact. When in doubt, keep it simple.
7. Not Versatile
A logo should look good whether printed in color or black and white. If you have designed your logo for some pieces not to show up in black and white, consider changing it. The goal is always for your logo to be as versatile as possible; that is, it is easily resizable and is flexible when it comes to printing options.
8. Not Consistent with Branding
Branding is what helps readers recognize your company. Branding does not stop with your logo design. Your branding package includes things such as where you advertise, the images displayed on the web, how-what-when-where-and with whom you communicate, colors, your mission, the messages you want to convey about your brand, etc.
A lot goes into logo design and in order to get it right, it helps to know what others have done wrong. Avoid these 8 No-No’s and you’ll be well on your way to a successful logo design.
*While many people would recommend that you skip trying to design your own logo unless you’re planning on slapping it on billboards and selling t-shirts out the wazoo, with the right tips and tools, creating your own is not only feasible but sufficient too.
Kelly is a veteran, former teacher, and blogging business owner who left her career in the corporate world to start a blog. Her research and time invested in blogging have developed into a passion for helping others realize their potential and successfully follow their passion of building a successful blog.