Starting a blog can be one of the most exciting yet terrifying experiences you’ll ever have. A lot of time, resources, and effort are put into making your site something you can be proud of. Part of creating the site of your dreams is creating a logo that reflects your personal style and the feeling you want readers to get when they visit your site. Your logo is what identifies your business from others. It is the main component of many ingredients that come together to create your brand.
In this mini-series, you’ll learn:
- The three types of logos
- 8 no-no’s to avoid when designing and creating your logo
- How to create your own logo
Today, we’re going to tackle the three different types of logos. Ready? You can do this!
3 Types of Logos
1. Icons and Symbols
Apple Inc., Audi, and Twitter are all logos you probably recognize. These logos all fall under icons/symbols. Instead of words, these companies chose to use one image to represent their brand.
Downside to Choosing an Image
Choosing an image can leave things open for interpretation by the customer or reader. While these are probably all images you recognize, picking them out of a crowd is easy. For a small business just starting out, however, leaving things open for interpretation may not be the best course of action. It’s important that readers know exactly what they can find when visiting your blog.
Benefits of Using an Icon or Symbol
While using an icon or symbol leaves interpretation up to your reader, they’re also simple, straightforward in design, and can be very memorable. For blogging purposes, however, I recommend going with one of the next two designs.
A Wordmark incorporates your site name into a word design, usually, a specialized font you feel represents your brand.
eBay, Google, and Visa are probably all Wordmark images you recognize.
The type of font you use conveys a specific message and evokes different emotions from your customer or reader. Who knew there was psychology behind font choice? Here’s the skinny:
Serif Fonts have little feet on the letters. These usually convey a traditional, comfortable, reliable type business message.
Sans Serif/Modern Fonts are usually clean, sometimes strong, modern, and chic.
Script Fonts are usually cursive or handwriting style fonts which are generally chosen by creatives who are looking to evoke a casual, possibly playful feeling for their readers/customers.
Decorative/Display Fonts are generally expressive, amusing, and attention-grabbing. They are used mostly by companies wanting to create a bold statement. Keep in mind that these fonts should be used sparingly; one word is plenty!
The combination style logo, as you may have gathered, merges icons and symbols with Wordmarks.
Chick-fil-A, a southern fast-food chicken chain, combines a chicken symbol with a unique script font.
Starbucks is another Combination logo, including both the mermaid and a Sans Serif, block font, which usually conveys business-like cleanliness.
Before you can decide on a logo design, there are some things you must consider. Download my free logo design check sheet to help guide you in making your decision and receive access to my entire Digital Resource Library that’s continuously updated with new and improved resources to help you and your blog.
Kelly is a veteran, former teacher, and blogging business owner who left her career in the corporate world to start a blog. Her research and time invested in blogging have developed into a passion for helping others realize their potential and successfully follow their passion of building a successful blog.