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You crave the freedom that working from home can give.

You want to provide value and a higher quality environment for your children and family while also making a positive impact in the world.

You don’t know how to make it happen.

  • Maybe you’ve thought about starting an online business, but don’t know how to find a business idea.

  • Maybe you’ve tried starting an online business before, but never took it further than hobby status.

  • Maybe you feel like online business is shady and God doesn’t care about it.

  • Maybe you’re afraid of what your family would say. Will they think you’re crazy? Will they tell you to stop dreaming and think practically? After all, you have to put food on the table….

  • Maybe you’re afraid you’ll fail….

You wonder if it’s even possible for you…

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Here’s why I created Founded on the Rock.


I’ve started several online businesses over the course of the last three years. I have both failed and succeeded all while logging my progress and learning what works and what doesn’t.

I’ve heard the same struggles from busy Christian moms. “I want to stay at home with my children, but I can’t afford to.” “I feel a disconnect between work and my relationship with the Lord.” “I’m tired of being tired all the time.” “I want use the gifts God gave me, but I don’t even know where to start!”


You don’t have to leave the country to be in the mission field.

It’s my passion to help busy, Christian, go-getter moms, like you, create online businesses that not only give you the freedom to provide a higher quality environment for your kids, but also discover your gifts and use those gifts to start and grow a thriving online business.

My mission is to take away the frustration, mystery, and stigma out of building an online business by taking women, like you, step-by-step through the process by giving you the business strategies that really work from start to finish.

What would it feel like to…

  • Have the exact blueprint to create a thriving online business?

  • Discover your God-given gifts and use those gifts to impact the world?

  • Have the freedom to work your own hours (or not work at all)?

  • Create more value and a higher quality life for your kids?

  • Spontaneously book a vacation without worrying about cost or asking for time off work?

  • Get rid of the mom guilt of dropping your kids off at daycare?

  • Stop living a Make-Everyone-Else-Happy-At-Your-Expense kind of life?

  • Know that God absolutely loves business and Business IS Mission?

  • Know that business allows you the opportunity to do meaningful and creative work while also helping others flourish (isn’t that the heart of the Lord?)?

  • Push past fear, stop dreaming for change, and start getting results!

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Content Overview

Founded on the Rock will show you exactly how to create a profitable online business from scratch. This program is broken down into bite-sized, actionable steps that anyone can do.

There are 7 Modules inside Founded on the Rock.


Module 1: Foundation

This module gives you a foundation for business success. Many entrepreneurs skip this step and as a result, do not see the success they were looking for. God didn’t skip steps when He created the world and neither should you when creating your business. Everything you do should be created with intention. In this module you will:

  • Learn about business from a biblical perspective. How does God feel about business? How can you make your online business your mission field?

  • Discover your “why” and how this relates to perseverance.

  • Learn how to think like a successful entrepreneur from the start.

  • How to craft goals and crush them!

  • How to merge your goals with a realistic timeline.

  • Learn the SECRET to maximizing your time as a busy business mom.

  • How to push past fear, limiting beliefs, and outside influence in order to succeed.

    BONUS MATERIAL: Discover and evaluate your money mindset with Jill Emanuel of Fiscal Fitness.

Module 2: Discovery

This module is all about discovering more about YOU! There’s nothing worse than coming up with a business idea, putting in time, effort, and money, only to find out you really aren’t that interested in it! In this module, you will:

  • Get clarity about what you want for your life, the life of your family, and your business.

  • Discover your strengths and weaknesses and how to use them to your advantage through your business.

  • Learn about story, it’s impact, and why knowing how to tell a good one is imperative to business success.

  • Discover the truth about sales and how your big idea fits into that truth.

  • Testing your BIG IDEA to see if it fits who you are.

  • Discover your unique selling proposition and how to weave it into your marketing message.

Module 3: Market Research

Another critical step that many entrepreneurs skip is the market research phase of business.

  • Discover how to harness the power of focusing on a niche.

  • Generate viable, business ideas.

  • Conduct in depth market research to validate your ideas and set you up for success.

  • Develop a vision that falls in line with God’s word, your gifts, and your overall mission.

  • Craft your “One True Sentence”.

Module 4: Your Customer & Website Creation

After you decide on a business, conduct your market research, and have a clear vision of what you want your business to look like, this module will helps you dive deeply into who your customer is. You will:

  • Meet your Customer.

  • Learn how to speak their language.

  • Learn how to write engaging copy that meets their needs and desires.

  • Craft your marketing story from start to finish.

  • Set up your website.

  • Create copy for your “About” page.

Module 5: Branding

  • What is branding?

  • How to create a branding look book.

  • How to infuse your personality into your brand.

  • How to fine-tune your website to meet your customer’s needs, your personality, and your overall vision.

  • How to create visuals that leave a lasting impact.

  • How to find your brand voice.

Module 6: Validation and Launch

While validation has already taken place around your business idea, this module will help you validate your product or service. You will learn:

  • How to generate ideas for an irresistible freebie.

  • Learn how to get organic email subscribers for free.

  • Learn proven strategies for integrating your juicy offer into your website.

  • Begin connecting and engaging with potential customers.

  • Discover how to attract, build, and maintain an e-mail list.

  • Learn the different phases of the marketing journey .

  • How to set up an e-mail funnel that leads to paying customers.

  • How to use the power of Pinterest to generate leads.

  • Take the mystery out of Facebook advertising.

  • How to maximize social media to continue building relationships and growing your tribe.

Module 7: Cruise Control

  • Learn the various ways you can monetize your business.

  • How to set your business on autopilot.

  • Learn how to continue nurturing your customers, leads, and cold traffic.

  • Discover how to test, analyze, and change techniques as you grow.

  • How to build a successful team who can manage pieces of your business so you can focus on your family.

Founded on the Rock gives you everything you need to build your online business.

All you need is a computer, an internet connection, and some determination to succeed.

It doesn’t matter if you don’t know how to get started.

Founded on the Rock will walk you through each step of the journey.

It doesn’t matter if you don’t have a business idea.

Founded on the Rock will help you uncover your gifts, strengths, and passions and use those to create a business idea that fits you and your lifestyle.

It doesn’t matter if you don’t have the time.

Founded on the Rock will walk you through strategies for maximizing the little amount of time you have as a busy mom.

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